Rufus offers features such as product research, shopping by occasion or purpose, comparing product categories, getting recommendations, and asking questions about specific products.
Rufus helps customers conduct more general product research on Amazon, asking questions such as 'what to consider when buying headphones?' or 'what to consider when detailing my car at home?'
Rufus suggests shoppable product categories based on activity, event, purpose, and other specific use cases, such as 'what do I need for cold weather golf?' or 'I want to start an indoor garden.'
Rufus helps customers compare product categories, such as 'what's the difference between lip gloss and lip oil?' or 'compare drip to pour-over coffee makers.'
Rufus generates results tailored to the specific question, such as 'what are good gifts for Valentine’s Day?' or 'best dinosaur toys for a 5-year-old.'
Rufus answers questions about individual products when customers are viewing the product’s detail page, such as 'is this pickleball paddle good for beginners?' or 'is this jacket machine washable?'
Conducting product research on Amazon
Shopping by occasion or purpose
Comparing product categories
Getting recommendations for gifts or products
Start typing or speaking your questions into the search bar in Amazon’s mobile app
Expand the Rufus chat dialog box to see answers to your questions
Tap on suggested questions to ask follow-up questions
Dismiss Rufus to return to traditional search results at any time